Nador Mediterranean Festival: marketing crisis and limited economic impact

The Nador Mediterranean Festival raises questions about its economic usefulness, despite the large public budgets allocated to it.
While festivals worldwide become investment tools measured by visitor numbers, hotel occupancy, and tourist spending, this festival seems to be organized in a closed circle, with an absence of extensive advertising campaigns and weak digital promotion.
Observers say the media and economic impact of the event remains limited, as hotels do not experience exceptional occupancy rates and restaurants do not see significant recovery.
Calls are multiplying to subject the festival to the principles of good governance and link the budget to indicators measuring economic and tourism impact, with the need for a national and international communication strategy to attract visitors.
The lack of transparency in managing public funds is also criticized, with calls for the Court of Auditors to intervene and control spending.
Questions arise about the real beneficiaries of these funds and whether the goal is local development or the distribution of privileges.
The calls insist that Nador, with its natural assets such as the Marchica lagoon and its large diaspora, deserves an integrated cultural project running all year round, not just fleeting concerts.