The city of Al Hoceima is experiencing a summer tourism revival with large numbers of visitors arriving from across the Kingdom and from the Moroccan diaspora abroad.
The beaches of Quemado, Sfiha and Tala Youssef see continuous activity from early morning, drawing holidaymakers with the clarity of the Mediterranean waters and the calm of the coastal areas.
Activities go beyond swimming to include boat trips, diving and exploration of the rocky coastline, with Al Hoceima National Park standing out as an ecological space of remarkable biodiversity.
This momentum benefits hotels, guesthouses, restaurants and markets.
Authorities have introduced measures for organisation, cleanliness, safety and signage, alongside awareness campaigns on protecting the marine environment.
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