Loubna Amghar post reignites debate on family favoritism in Al Hoceima elections

A post by Loubna Amghar, a former PAM official and elder sister of parliamentary candidate Abdelhak Amghar, has revived debate over the nature of electoral discourse in the Rif.
Her remarks, including the claim that elections do not suit the Rif, were read as an appeal to family and social ties to explain electoral alignments.
Critics argue that reducing the vote to kinship and neighbourly relations strips it of its institutional content and turns it into a test of social bonds rather than a scrutiny of programmes and records.
The debate also touched on the use of digital tools in shaping the candidate's image.
The core question remains whether voters should choose the socially closest candidate or the one best able to defend a workable programme.